I hear that. And that's where the personal opinion comes in, until a couple years of reviews, test drives, and stuff.
Also, if the car's K's cheaper and AT THE LEAST is of equal quality and value then the your issue isn't really paying the money. It's not having the faith that that Ford would build something of QUALITY and charge you for it.
They build the car to compete in a class, you know that, so if people want to pay less than 20K for a car in the class then they can and have built it, but you get less. If people want more quality and goodies you have to pay. And at LESS $ then the competion, if the postings in the thread are right.
So it boils down to what class you're shopping in, you know. Plus, that's why they offer the base models and such. But then that would be boring!