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Shell Ferrari Commercial

PurpleMystique said:
FYI, it's not the most expensive commercial ever made as Shell is claiming. The most expensive commercial for TV was shot in 2004, for Chanel with Nicole Kidman. It costs in excess of $36 million, with Kidman alone charging $4+ million.
Click to expand...

If you factor the appraised values of all those cars into the commercial's cost, I wonder if that would tilt the balance Shell's way?
 
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