Thinner oil is going to continue to increase in use. Evertime there is a change there is resistance to the change. The industry went through the same thing when the factories specified 20 because most people felt 30 was better. It happened again when multi-viscosity oil was introduced (10/30), and there was bitter debate when 5/30 was introduced. I imagine that we will go through this again in 20 years when 00/10 oil is introduced.
One petroleum engineer told me a few years back that the future oils will be little more than "slippery water".