Volvo could certainly add some performance to its powertrains. Still, there is no car I'd rather be in for logging serious miles. They are the bechmark for comfort.
Volvo could compete with Audi and BMW and Mercedes on a performance field. Notice I said compete with, not dominate. However, Volvo is making a nice healthy profit with the products it offers today. The company will continue to evolve ( yes a play on words), but at a rather relaxed rate so as not to upset the apple cart in terms of a very loyal consumer base. People don't buy Volvos because they are bahn-burners. The buy them based upon the reputation of safety. Followed by design. While safety is becomming more and more of a moot point as other OEM's offer equal ratings, the perception still exists. Much like Toyota and quality. The perception is still there, but in reality, Toyota's quality is slipping with evary point of market share they gain.
The bottom line? Volvo offers a great product at a reasonable price. While performance is not the priority, they offer enough to keep things interesting. Combined with great ergonomics and safety.
A fan.