This post needs more sentence structure and punctuation.
I had a tire place tell me once that they would only rotate front-to-back, but not side-to-side. Their rationalization? When a tire is spinning on direction it builds up tension, basically gets "wound tighter" in one direction. If you move it to the other side it is now spinning in the opposite direction (we're talking about blackwalls on one side, whites on the other, so the tire would have to be turned around) and basically begins to "unwind." They said this leads to tire failure and throwing the tread.
Personally, I think this was a load of bullsh!t. Anyone else have a better explanation than that? I'm curious to see what people have been told.