I agree that $70 was too much. I bought several duplicolor-plasticoat types and even used that on the interior. For the grill though, those colors weren't even close enough. It looked silly so I had to go with a perfect match.
I'm sure I'll have to come down on that price. If I had more time, I'd yank the BAT suspension, indiglo guages etc and reduce the price even more.
