Yes, it's badged off the line. the SVT contour differs from the standard Contours aesthetically in that it has SVT gauges (tach, higher speed limit I think as well), SVT floor mats, SVT badging in the rear, SVT wheels/tires, and more aggresive front/rear bumpers and side skirts. Obviously there are also the engine, braking, and suspension upgrades.
Here's a comparison of the outside changes from SVT to an SE
This one is different from stock. Removed orange reflector in headlights, and is lowered.
Put mesh in grill.
Both of those have a few custom things on them, but you can see the change in bumpers/sideskirts pretty well.
