Brand Identitiy is what it is. Whether it be Ford, Plastiac, or BMW. Everyone may as well get used to it.
Personally I think Plastiac's sedans are more interesting to look at or drive than Ford's late 90's jellybean cars (SVT not included). For instance, I would most DEFINITELY take a Grand Prix over a Taurus.

My main reason for dislking Plastiac is that they advertise "driving excitement" and compare themselves to BMW - when all they deliver is outlandish styling and hype. Along with numb steering, nasaly sounding pushrod engines and heavy understeer.