I think what should be more important to the average person is the rising cost of everything in our lives as a whole, while wages are staying steady. The rise in gas prices, while it affects us, hurts the trucking/shipping/airline/train industry more. They aren't going to eat the cost of higher gas prices, they pass it on to the business that they are transporting for, who passes it onto the consumer. On a story about American Airlines yesterday on FoxNews, the head of American said that for every $1 a barrel increase in oil prices, they have $1billion higher operating expenses. Obviously they are using a whole lot of fuel, but the same logic transfers right over to the trucking/shipping/train industries too.