Originally posted by bishop375: I never said they shouldn't give a damn about the company or the shareholders.
Really?
Originally posted by bishop375: "We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. To Make money is our only obligation ." *edited* -Any CEO, Any Company, Any Year *edited*
Italics added by me for emphasis.
Why to you think Disney and McDonalds have extensive marketing ties with each other? Because they are extremely succesful. As a direct result of Disney's marketing efforts, millions of young kids are ingesting that crap that McDonalds passes off as food. While parents should bear the ultimate responsbility to avoid having their kids be exposed to this garbage, the fact remains that many American parents are ignorant and irresponsible. Shame on McDonalds and Disney for targeting these kids and their oblivious parents.
If tobacco companies suddenly started targeting 5 year olds with million dollar ad campaigns and product placements in cartoons, would you have a problem with that or would you simply blame parents if there was a sudden surge in the number of 5 year old smokers?