Chances are that a pro detailer who can use (not misuse) a rotary buffer can help take out most of those scratches and the swirl marks. Here's some eye candy for you:
Ferrari Detail Day at Meguiar's In that thread, they show a scratch one guy had on his Ferrari and how they removed it with a rotary buffer. I've read other threads on how to remove swirl marks. Another good site to read about detailing is:
Autopia.org.
