It has been attempted and done before. Some people used LEDs, obviously it didn't light up the whole thing, looked alright. Other people were talking about using a neon, dunno if it was done though. I thought hightower was talking about doing something with mercury vapor like the Mark VIII, but i dont think anything ever became of it. You could try some cold cathode tubes, that might look sweet. Just get that black backing off the reflector.
But, ya, if you can get a nice lighting pattern, it would be cool. Give it a shot.