I read one of those linked stories and the last paragraph says: "The press release went on to announce than in 2004, EA Sports would be releasing a video game called PETA Wars, in which players can hunt and kill members of PETA with machine guns, knives, and nunchucks. Advance orders for the game have already started pouring in, and the game is expected to be a best seller around the world." That makes the story seem one sided. I think those people might have it in for PETA.