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Oh, I know what the article says, but man, you cant always believe what you read. Even though they say that it will be comming back, I really do feel that there is a good chance it wouldnt, contrary to what the article promises. -Nick



The trend lately is for auto manufacturers to come out with a peformance group, not to take it away. With most other manufacturers following Ford's lead with their own groups, it would be stupid for Ford to drop theirs right when Dodge, GM, and Mazda are coming out with their own groups.

Yes, Ford isn't doing well. And yes, SVT probably does lose money for Ford. But it's a loss leader. You take a hit on the performance cars to draw interest on your standard line of cars. The last thing Ford needs to do is take away any program that draws interest to the rest of the cars.

Ford is doing the right thing by saving resources for a year to prepare for a huge marketing blitz with 2 redesigned SVT vehicles in 2006 and a good possibility of an SVT Futura at the same time. It has the potential to be a huge coup for Ford if they can market all those vehicles correctly, drawing significant attention to their new Mustang, New F-150, and new Futura all at the same time. They can cover their entire line-up of sports cars, trucks, and sedans all at once.

2003 Mazda6s 3.0L MTX Webpage 2004 Mazda3s 2.3L ATX