I have a friend with a 2000 Zetec contour. He has a fuel pump quickly going out. Ford is telling him he can only use their pump for $300.00 sounds like BS to me. Is there any aftermarket options?

96 LX/Sport Roush/ST200 Pro-Flow KKM w/Heatshield Bat Pipe SVT TB,UIM,LIM,Brakes http://www.cardomain.com/id/lxsport