I'm into music that makes me rewind a verse, and ask myself, "did he really say that". I want to listen to something that makes me think. I get tired of hearing about "ice, cars, clothes, liquor, [censored] and hoes". I don't rap yet I can make a song about all of that. I want to get a message from the music. Much like Pac,Nas, Black Eyed Peas, and some of the others listed. I just wish all of Pacs music would have been produced by a down south producer. I enjoy southern producers a lot more than any of the others. Much of the down south "artists" have no lyrical content. 3-6 mafia for example.. GREAT beats, 0 rap content. It's all the same in my opinion.. Oh, well.. Just my .02.