Originally posted by hetfield:
Originally posted by Frank Grimes:
Let me if I got this right: You're mad at a global manufacturer for advertising their products?



No, he's mad because SVT modded vehicles were originally a small, exclusive segment. They weren't advertised to the general public because they were meant for enthusiasts. By advertising, they're turning SVT vehicles into a consumer item that everyone has, not something special that separates you from the rest of the crowd. That part I agree with him on.



I think it's just the opposite. I think the "enthusiast" market has expanded, and Ford sees an opportunity to get the word out to the "new" "enthusiast" masses via more mass-market (and expensive) media. It would have been a waste of money 10 years ago.

And I wouldn't be worried about losing your exclusivity. Half the people out there still think your car is a Taurus.

Function before fashion. '96 Contour SE "Toss the Contour into a corner, and it's as easy to catch as a softball thrown by a preschooler." -Edmunds, 1998