I agree to a point. Why bother having a higher end "niche" car if nobody knows about it? And if there is a higher demand than product, then several things happen -- resale stays (artificially) high and there's more, for lack of a better word, jealousy for having a cool car out there.

BMW doesn't whore their M-series because auto enthusiasts already know about them. Ford's SVT and Daimler-Chrysler's SRT aren't as widely known, so there must be some whorage to get the word out.

Why bother being elitist if nobody knows that you're elite to begin with?


Whirling dervish of FFOG.