I agree to a point. Why bother having a higher end "niche" car if nobody knows about it? And if there is a higher demand than product, then several things happen -- resale stays (artificially) high and there's more, for lack of a better word, jealousy for having a cool car out there.
BMW doesn't whore their M-series because auto enthusiasts already know about them. Ford's SVT and Daimler-Chrysler's SRT aren't as widely known, so there must be some whorage to get the word out.
Why bother being elitist if nobody knows that you're elite to begin with?
