Originally posted by bigMoneyRacing:
Originally posted by FlechaAutoSports:
If SVT was a business out to make money why do they make all the SVT's in Limited Numbers? WOW..they are really going to break the bank with 10,000 cobras..

I think your right.. they tried to break the bank in 1999 with the SVT contours when Ford produced just under 3000 of them..give me a break ..

eric



you're sadly mistaken if you think that SVT does not try to make money for Ford. if they were in the red each year they'd be done for.

and your limited numbers argument is faulty.



It has been said in interviews with John Colleti that SVT was supposed to make fun cars and not lose money. Which is not the same as MAKING money..directly. I believe SVT was supposed to be a HALO brand..so that plain jane Mustang, F150, Contour, Focus owners could have a bit better performance impression of there cars...polish the oval as Rara said. So the goal is really Ford TOTAL profit more than direct SVT profit...ie. SVT could break even or lose money if it's "image" help Ford increase profits overall..




1999 Amazon Green SVT Contour (#554/2760) "People demand freedom of speech as a compensation for the freedom of thought which they seldom use." -Soren Kierkegaard (as posted by Jato)