Contour Enthusiasts Group Archives Forums General General I'm Pissed at Ford and SVT!!

Its a tricky thing to discuss SVT's #1 priority, because ultimately it all comes back to making a profit.
The best way I've heard it put, is that SVT's existence is to "Polish the Ford Oval." And SVT does whatever is necessary at a given time to "polish the oval" or make it look better. Part of that is making great cars in somewhat limited numbers, and part of that is making profit on those cars. The bottom line is that if SVT isn't good for Ford's bottom line, SVT goes away. I don't think any of us want that to happen.

Ever think that the reason why you are starting to see more SVT Advertising is because FoMoCo as a whole has taken notice of the SVT product line and is pushing it forfront.

The fact is the more profit SVT makes, more money is able to be reinvested in future products.
Profit is #1 because bigger profit allows for better future products.

-Mark

Just because they advertise the FSVT, that doesn't diminish the "uniqueness" or the "exclusiveness" of the FSVT. They still only produce limited numbers of these vehicles. IMO, the only bad thing that might come from advertising them is that they might be harder to find if you're in the market for one because more people know about them and buy them.

Now if they started to produce SVT models in a lot higher volumes... that would be a different story!

Ok--here's my take on the subject... The FSVT is obviously not targeted at the same people that buy the Cobra or Lightning (V8 american muscle) yet the SVT fans are the ones that know about it. Ford/SVT know that many car "enthusiasts" are, for lack of a better term, narrow minded (i.e. someone that hates Hondas just because they are Hondas, or a Ford fan hating Chevy's for no reason...). They are aiming this car at import tuners. Primarily they only look at imports, even though this car is targeted at that niche. These people wouldn't look at Fords products enough to discover the FSVT, so if Ford advertises it, they get their word across, and these cars wont sit on lots and sell for $15K like they have been.

I say let them advertise....right now the economy needs all the help it can get...and look at it form this point of view....


People will see the SVTs and go in to the dealer to find out how much they are...they will go...ahhhh can't pay that...and they will go andbuy a GT, regular Focus, Mustang or something or other.......I think FoMoCo is just trying to get people into there show rooms....the more people, the more chance they have of selling a product.

I am pissed at people that complain when a company trys to promote a product that is good but might be in budget trouble and facing possible cuts.

I would rather have something mass produced and mass marketed as long as it is good...heck it isn't like the build quality of the contour was any better because it was limited production, it isn't like the resale was any better because it was limited production, it isn't like I got any better factory service because it was limited production!

Look at the S4, M3, S2000, Z4, RX8, 350Z...all of these are mass produced, mass marketed cars but yet I still have a good deal of respect for them and their resale is far better than the contour and I would bet any SVT.

I really get turned off when I hear people [censored] and moan about how SVTs won't be for *enthusiasts* only anymore, really who cares, I could care less if everyone and their brother had the same car as I did as long as it was made well. If you are only interested in SVT because of the *exclusivity* factor then I suggest you save up and buy a ferrari or something truly exclusive.