Originally posted by 21psi2300:
No, I think you are...SVT is a business. Their sole purpose on this earth is to make money.
No, Ford is a company. SVT is a team of engineers and designers within Ford who are charged with the task of taking regular production vehicles and modding them. Note that the 'S' stands for Special, as in unique or different. As for their sole purpose:
Taken from http://www.svt.ford.com:
"The Ford Special Vehicle Team was established in 1991 to 'Polish the Ford Oval by creating low-volume, factory-produced vehicles designed for those select few whose idea of driving is a high-powered, passionate experience - not just a means of getting from point A to point B.
In a move to support this spirited enthusiasm, Ford Motor Company carefully integrated the wide array of talent in the company into a small, cross-functional group of engineers, product planners, and marketing people, housed together under one roof with a common mission: to create vehicles specifically designed to meet the unique needs and desires of the knowledgeable driving enthusiast."
The low-volume term is the key thing. I understand Ford needs to advertise their products to keep them competetive, but the issue at hand is if they're advertising SVT cars, will those models continue to be "low-volume" cars "designed to meet the unique needs and desires of the knowledgeable driving enthusiast," or will they become mass-produced mass-marketed junk?
Last edited by hetfield; 04/23/03 08:08 PM.
