I have to agree with most of the sentiments posted here ... that car does NOT look like a BMW. if anything it reminds me of the new Lexus ES300, which is stupid looking! Cars like the current gen 5 series, 99 -02 3 series, VW Jetta and Audi A4 are some of the most handsome designs on the road. I even like the CTS and think it just needs to have a less chunky looking butt, the front is cool looking!
But that car, along with the new 7 - ugh, too much going on there. I would never consider one because it is so ugly looking. I have also heard horror stories about quality in the new 7. Honda unfortunately is taking the same route with it's cars, I think the prevoius generation of civic/accord are far better looking than what they have now (except the new coupe, that is nice!)