When bought mine 3 yrs ago, I was working for a company that was a distributor, I got mine for $75, it was a no brainer! I had posted a group buy at one point but I had no takers. I no longer am affiliated with that company otherwise I would have started it up again. Advanced Auto has begun selling the yellow and red tops although at a premium. Summit has been selling the yellow and red for some time as well. All in all they could be had for around $100 - $120. I have never seen the Orange Optima advertised but they do exist and it is probably the best starter batery for the car (mines been there for 3 yrs and I have completely drained it several times with no negative effects - Ford even tried to sell me a new battery 2 years ago when my alternator died and I drove for over 100 miles with the stereo cranked, and spent the day with the radio off and on at a Fun Ford Weekend. I told them throw a charge on the Optima, it'll be fine. The severly warnewd me about it and made me state that they had advised replacement, and as of this morning it's still going!