1.affordable (rather have 96 contour than 93 honda)
2.reliable (atleast mine is)
3.looks good
4.the aftermarket that does exist isn't too overpriced
5.both the duratec and zetec have good potential
6.ford obviously saw the contour as a good car or they wouldn't have made a svt contour
7.handling
8.this site is very helpful in fixing contours, obtaining parts, getting bigger aftermarket, meeting other contour enthusiast, and argueing
