It was bad engineering. The impeller (circular finned disk that pushes the water through) is made of plastic. It can become weak, develop hairline cracks, then eventually splits apart into a couple or sometimes a million pieces.

The replacement ones by GMB (I think that's the company) are metal.

This was the how-to for future reference
http://www.contour.org/mods/mods.cgi?s=howto&display=waterpump


When I bought my 1995 Contour I always joked I would drive it until the wheels fell off...never did I realize that with this car, that could actually happen!