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Originally posted by SVT ST PETE:
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Originally posted by 96RedSE5Sp:
[b]
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Originally posted by EdwardC:
[b][QUOTE]2. Chevy Nova - When GM decided to market this car in Latin America during the 1970's, they obviously never did their homework. The name NOVA was interpretated by the buying public as "No va" meaning that it doesn't run. Would you buy a car model called "It doesn't run"?
I think thats just an urban myth. Obviously there were some Spanish speaking people in Latin America who would have pointed out to GM that No Va would be literally translated as "doesn't go" in Spanish.[/b]
No, it's not a myth - I've studied that case in several business, advertising, and marketing classes.

How about:
Duster
Pinto
Golf
Prius

And all these cars that are just numbers/letters, come on - a little imagination please BMW, Audi, Lexus, Jaguar, Mercedes, and Volvo. :rolleyes: At least some manufacturers add a name after a number - Ferarri 360 Modena, Porsche 911 Carrera, etc.[/b]
Ever heard of the Alfa Romeo 168?

This relates to the whole Chevy Nova thing. When Alfa Romeo released the 164 worldwide back in 1989 they soon learned that the car was not selling well in Asian markets because in numerology(sp?) the sequence 1-6-4 means death or bad fortune! Therefore buying the car was bad luck. Alfa Romeo changed the name for Asian markets to 168 which meant prosperity or good luck.

P. Valdez

1998 VW Jetta TDI
1.9L I4 direct injection turbo diesel
5 speed manual
no mods, no money

AIM:PackRatTDI

My exhaust smells better than yours.