Originally posted by 96RedSE5Sp:
Originally posted by EdwardC:
[b][QUOTE]2. Chevy Nova - When GM decided to market this car in Latin America during the 1970's, they obviously never did their homework. The name NOVA was interpretated by the buying public as "No va" meaning that it doesn't run. Would you buy a car model called "It doesn't run"?
I think thats just an urban myth. Obviously there were some Spanish speaking people in Latin America who would have pointed out to GM that No Va would be literally translated as "doesn't go" in Spanish.[/b]No, it's not a myth - I've studied that case in several business, advertising, and marketing classes.
How about:
Duster
Pinto
Golf
Prius
And all these cars that are just numbers/letters, come on - a little imagination please BMW, Audi, Lexus, Jaguar, Mercedes, and Volvo. :rolleyes: At least some manufacturers add a name after a number - Ferarri 360 Modena, Porsche 911 Carrera, etc.