I live in Tree Hugger central (Boulder, CO) and all I see around here at NEW Subaru's, NEW Audi's (lots of S4's) and smaller SUV's(RAV4, CRV, etc). The guys out on the ranches use the big trucks and that's ok. They have a use for them. It's the way the truck was
perceived to be marketed (to suburban types - which I bet it wasn't) that helped bring about the backlash. No one wanted to see a soccer mom ferrying her kids around in one. Ford decided that removing the black eye the truck became was worth more to them than the dwindling profits the truck offered. No one likes bad PR. And like others have mentioned, the Chevy killed it in sales.
As for the Sierra Club, the average income of their members is
72,000 a year...I bet they can afford nicer cars than soot spewing Volvo's and Civics. :rolleyes: No need to propogate stereotypes here.