Awesome. Power to the people!
Let's see...during (or close to) the World Cup: an NBA team won the title for the 3rd straight year, MLB went through steroids/strike talk, and an NHL team with bought hall of famers won the Stanley Cup.
The World Cup made a joke out of American sports. It is the best/most exciting sporting event in the world.
However, it will never succeed in America, since it doesn't revolve around commercial breaks. The most popular sports in America do.