Here's a cute tale:
There are a number of valets at my club who fight over the keys to my car when I come in. They love it. There are a myriad of Porsches, MBs, BMWs, a few Ferraris, some Rolls Royces and pretty much every "nice" car you can name.
Now, this may simply be because it is a car that they can aspire to own and drive for themselves, but that's one of the reasons I love it.