I wouldn't slander the Canadian Tire brands, as they usually are Goodyear, Cooper or Michelin (owners of BFG and Uniroyal). The sales person usually knows who made them or The DOT code has a plant # as part of the code. I have had good sucess, particularily with snows, and touring level tires. I almost bought the unidirectional Pacemarks but was switching to 205/55/16 rims and got a better 'wheel deal' elsewhere. I am happy with Bridgestone 910, which are good enough for my driving. I usually get the first two digits in 000 miles of the treadwear indicator, so I think I am a 'medium' tire life driver.