Alot of people respect the SVT badge initially, then they see the contour and either didn't know SVT made one, or rag on it cause they've seen a rental tour.
On an opposite note, I was at my buddies house the other day and some guy comes up to my car (parked outside on the curb) and does like 3 walk arounds, looks inside, checks it out. Here I am ready to defend my tour at all costs (thinking he's gonna break in) and he comes up to the door and proceeds to try to convince me to trade him my tour for his jeep cherokee! He came up and praised the looks of the car, and when told about the stock numbers he was very impressed. I've never had anyone react so feverishly about my car before. It made me proud of the tour...