Yes it is fade.
You can get bigger/better rotors, grippier pads, full brake kits (Baer Wilwood), don't bother with x-drilled or slotted. You can get the SVT brakes on the front for fairly cheap as well.
I've heard good things about the EBC greenstuff as well as mintex. I'll be replacing my rotors/pads soon so I've been looking into it. My sticking e-brake has pretty much chewed up the rears
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