ummmm.....it is exactly like the KKM filter.....same picture...different words. in fact - this pic is for the 2.5L on the KKM site.
Have a looksie:
again - on the KKM site - the SVT version looks different....but that's the same pic they have for the 2.5L. Same filter I have on my SE.
also - notice the engine in that pic.....i believe that is why CTAMotorsports requires you to specify the year/model.