Even some Contour owners have no clue about the SVT brand. I was crossing the border into Cananda when some guy in a (se) pulls up next to me and asked me what model of contour I was driving. "Is that a sport" in his words. I looked at him and said it's an SVT, which means it's a hell of a alot faster than yours. I'm sure he thought everything on my car was aftermarket. I think a lot of the blame has to be placed on the dealers. They are the ones that need to market the car to sell it.
