Originally posted by 98SVT:
Depending on how you define "market" I'd say Ford doesn't market any of the SVT vehicles. The only time I hear about an SVT model on a Ford commercial is when they tell you that whatever deal they are giving out doesn't include SVT models. They never seem to advertise the SVT vehicles. I think they just sell by word of mouth or after reading about them in a car mag.
Karl
SVT's marketing model is pretty much getting the word out through magazine articles AFAIK. They believe that TV commercials don't reach their target audience as well as articles do (and at a much better price). I think they are right. 99% of people watching "Friends" wouldn't buy any SVT, but a large chunk of people who read about them in "Car and Driver", etc. would actually consider them.
