And obviously, you give a f*ck or you wouldn't have posted a dozen responses defending zaino.
I think the marketing that benefits zaino the most is peer pressure. It seem to be working wonders on this site.
This all comes down to opinion.
What's wrong with his opinion? He hasn't spent 4 hours on the internet looking for light refraction studies of zaino products (which is certainly not beyond some of the no-lifes on this board), he's spent over a decade fixing people's land rovers/ BMWs/ Mercedes and performing frame-off restorations on vintage jaguars.