I use EZOSHosting -- they are inside of RackSpace, so you end up with the datacenter protection from the largest host in NA, plus its located in San Antonio, which is rated #1 for the least amount of natural disasters. They start very low cost, and they have VERY personalized service. They handle my primary business website which handles well over 3TB of traffic a month, plus they run all of my network sites, which includes a total of 14 websites. Bar-none the best host I've ever used, and I've been with NTT/Verio, Rackspace directly, GoDaddy, Yahoo, etc, etc. (I even owned my own ISP and Webhosting companies on two different occasions.)
Finding a host that will work with you, and be proactive on your growth is nice, and EZOS has been great for me.
I do agree tho, GoDaddy is a good host -- I just find the service is a lot less personal.
E1