I feel Ford needs to make some cooler, better looking cars. Sure, the Fusion is okay, but its nothing that people will say, "Wow! Look at that car!!! A Ford Fusion!!" Its not, and it never will be. I guess what I am trying to say is that Ford is not appealing to the younger crowds. The 16-25 year old car buying market is pretty big and unless you are between those ages and have a baby you prolly don't have any interest in getting that car. We are comparing this car to the Kia Sephia and Hyundai Sonata..not impressing anyone in the younger crowd.