I know, and I understand why they're doing it. But they're at the point now where that's not so much the case. Right now, between the Big Three "American" automakers, there is over 1 million units of excess truck production capacity going un-used compared to last year. No amount of margin is going to pay for that incredibly expensive unused overhead expense.

2003 Mazda6s 3.0L MTX Webpage 2004 Mazda3s 2.3L ATX