The point is that selling to the car enthusiast and making that niche happy will buy you sales in the general market. Enthusiasts not only tend to trade more often than the average car buyer, but we also influence the purchases of numerous other people.
It is an investment in your product to sell to the automotive enthusiast.
The coupe market is for specialty coupes in this size class. Bring back the Thunderbird on a Five Hundred platform to appeal to those buing Solaras and such.
