I don't like the "Contour" emblazed on the 98+, come on, everyone knows its a Contour, I don't need it flamboyantly proclaimed from each side of my car in some silver italicized text. I try to get rid of the "family sedan" image and replace it with the "Euro sports sedan" image all the time, but the 98+ sail panels just reinforced the former IMO.
EDIT: And they feel fun.
