I think this policy is un-american.
Ford is telling their employees: "You can make a choice, but if you choose one that doesn't make us money, you need to suffer."
What about the handicap spots? That's a legal thing, isn't it? What if a handicapped person drives a non-Ford?
Plus, what are the odds that a UAW worker will go out and buy a Ford based on this policy, just so they don't have to walk as far?