What the article fails to mention is that a great many automotive facilities have similar rules in place, both Domestic and Import factories in the US. This isn't a new thing.
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I think this is a poor way to handle lagging sales. If you cannot persuade your employees to buy your product even with significant discounts, I think the problem is with you and your product, not the employees.
Except Ford's sales really aren't lagging. Truck sales are down but their car sales are up 18% over last January and up 25% over December (even more impressive considering that January sales are historically 20-25% lower than December industry-wide).
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Besides, denying parking in a place based on the vehicle driven is workplace discrimination to me.
These employees aren't kept from parking at work, they're just kept out of the best spots next to the factory.
Is it workplace discrimination when "Employee of the Month" gets the best parking spot? How about in my company when the best parking spots are auctioned off for charity? Surely that's discrimination because not everyone can afford to bid high enough to even hope to win. Maybe it's discrimination if you stagger your shifts, ensuring that those that arrive for the earlier shifts get the best spots. Is it discrimination when I get the best seat in the airplane only because I buy tickets from a particular airline more frequently than you?
If the employees want to park there, they can. Nothing beyond their ability to change is preventing them from parking there. They just choose, by virtue of their purchasing decision, to not be eligible for the best parking. Just like when I choose to fly on NorthWest I'm not going to get a free First Class upgrade, unlike when I fly American.
