Not exactly 'new'. They've been out for at least a year now.
And they don't offer a great deal more than Defi has for years (multiple colors being the most significant difference), and if you figure in the vast variety of accessories that Defi has available (and the fact that they're a better 60mm size), I'd consider Defi a better option personally.
EDIT: They've actually been out longer than I thought. I've got email exchanges with Autometer about them (from when I was having the Mazda6 center gauge pod designed) from the Spring of '04. So they're over 2 years old now.
