No, the colored Turtle-wax is not a gimmick. Works quite well, actually. If you drive in MI, like I do, and the jack-*sses use gravel rather than sand in the winter, you get a lot of chips. The colored wax fills in those chips with color rather than white. Now having said that, the color is not a perfect match. On my maroon 98 SVT, its actually kinda pink. But back of 5', and it all blends nice, which is a s close as that moron in the celica gts will get to me! But its a little hard to use...I use Eagle-One Spray detailer afterwards, and looks like magic! Last night I used the new Eagle-One "Wax as you Dry", and again looked great. Works best when the water on your car is 1/2 drained off. Not so good on the windows, but makes the black around the window and mirrors and rear valance look great! My $.02
