Originally posted by Shawnb:
Wait, wait, wait. Let me get this straight. Ford puts ads in gay magazine, Ford sees no direct profit from said advertisement, and makes a BUSINESS DECISION to pull ads and everyone flips out?



It was not a strictly business decision. The campaign seems to have generated enough direct profit to continue for an extended period of time up to the point of the threat. Ford has also made statements for a long time about their principled stand for gays and lesbians, but scurry away from it as soon as a few Christian extremists say peep.

The change is directly related to the threat, not due to the lack of success of the campaign.

Brad "Diva": 2004 Mazda 6s 5-door, Volcanic Red Rex: 1988 Mazda RX-7 Vert, Harbor Blue.