Contour Enthusiasts Group Archives Forums General Common Interests Hey Ford, Gay people buy cars too!

With the way that homosexuality is getting "politicized" on both sides of the fence, it's probably a wise business move (short-term). I can guarantee that Ford will alienate far fewer buyers and potential buyers with this move. Since Toby Keith apparently epitomizes the average Ford truck buyer in commercials and the "Dick and Jane" family shown in most minivan and car commercials, I'll give you two guesses what socio-political segment makes up most of their vehicle purchases but you should only need one...

Now, having said that, I think it's patently stupid and idiotic that someone in Ford didn't do the right thing and tell whoever championed this cause to kiss off. I would have told them that like most large businesses, Ford caters to all consumers, no matter if they are low-wage conservative Rednecks that have social tunnel-vision of epic proportions, or high-dollar flaming homos that wish to superglue peacocks to the hood of their car.

Since when should sexual orientation of a paying customer dictate advertising dollars (outside of the porn industry)? I seem to recall a time in marketing/advertising where conservative groups threw fits about any commercials or shows that depicted a "rock n' roll" lifestyle, citing that it corrupted the youth and sent the wrong signals. Furthermore, why in the Hell aren't they boycotting beer manufacturers and commercials, since alcohol is by far a more prevalent "vice" and "sin" that leads to much wider and damaging tears in the social fabric of this country...

It's not like Ford is showing models Bruce and Ben getting it on in the back of a Festiva, or models Lizzy and Tina 69'ing on the hood of an Explorer, so to me it seems some religo-Nazi organization has their panties in a complete wad.

It's sad, but I'm starting to lump many religion-based activist groups in with PETA in terms of intelligence; they are more and more becoming something to mock and ridicule vs. something with a valid argument that isn't entirely self-serving and meaningless.