Exactly! I see that a lot with the rears after setting the emergency brake sometimes but I see A LOT of pad impressions on the fronts of other peoples cars now. I try to stay off the brakes a lot when I come to stops. If it's close to being a flat road I'll slow the car to almost a crawl then coast to a stop, leaving my foot completely off the brake if the car is not in motion.
Good bedding and proper braking has made the pads on my Cobra last two years now. And I've put about 20k miles a year on it.
(This of course does not include track events where I'll go through a set of Hawk Blacks in six days...)
