Contour Enthusiasts Group Archives Forums General General why contours are no longer made

Ford got drunk on Expedition profits, and they expect too much from cars.

Then they figured the Focus and Taurus would be "good enough" to replace 'tours. Well, no way. They lost sales to Jettas, Altimas, Accords, and even Korean cars.

But Ford buyers are "frugal" too, they want $3000 rebates when they buy. In 95, Ford thought that they could sell Contours for 18K, but the the Tempo and Escort owners balked. Import owners bought a few in 95-98, then went back.